1. Makwikwi emaitiro ekutengesa matoyi eChina nhepfenyuro yepamhepo: kutepfenyura kwepamhepo kwakakurumbira, uye Tiktok yave shasha yekutengesa matoyi panhepfenyuro yenhepfenyuro.Kubva 2020, kutepfenyura kwepamoyo kwave imwe yematanho akakosha ekutengesa zvinhu, kusanganisira. matoyi kutengesa.Zvinoenderana nedhata ye2021 chena bepa pakuvandudzwa kweindasitiri yematoyi uye yevana zvigadzirwa, Tiktok yakatora 32.9% yemugove wemusika munhandare yekutepfenyura yekutengesa matoyi, inomira kekutanga kwenguva pfupi.Jd.com uye Taobao iri pachinzvimbo chechipiri neyechitatu zvakateerana.
2. Chikamu chemhando dzekutengesa matoyi muChina: matoyi ekuvaka ndiwo anotengeswa zvakanyanya, achiverengera kupfuura 16%. Zvinoenderana nedata rekutsvagisa re2021 bepa jena pakuvandudzwa kweindasitiri yezvigadzirwa zvetoyi zvevacheche nevana, muChina. 2020, matoyi ezvivakwa zvekuvaka ndiwo ainyanya kufarirwa, achiverengera 16.2%, achiteverwa nematoyi emucheka akapfava, achiverengera 14.9%, uye zvidhori zvidhori uye mini zvidhori, zvichiverengera 12.6%.
3. Muhafu yekutanga ya2021, chiyero chekukura kwekutengesa kwetmall matoyi zvigadzirwa chaive chekutanga.Mazuvano, matoyi haasisiri ega kuvana.Nekusimuka kwekutamba kwemazuva ano muChina, vanhu vakuru vanowedzera vanotanga kuve vatengi vakuru vemitambo yemazuva ano.Semhando yefashoni, bhokisi remapofu rinodiwa zvakanyanya nevechidiki.Muhafu yekutanga ya2021, kutengesa kwemabhokisi mapofu pakati pematoyi makuru patmall platform kwakawedzera nekukurumidza, kusvika 62.5%.
4. Kugoverwa kwemitengo yekutengesa matoyi muzvitoro zvedhipatimendi reChina: Matoyi ari pasi pe300 yuan anotonga.Kubva pamutengo wematoyi, matoyi ari pakati pe200-299 yuan mudhipatimendi redhipatimendi chiteshi ndiyo inonyanya kufarirwa nevatengi, inoverengera inodarika 22%.Chechipiri matoyi ari pasi pe100 yuan uye pakati pe100-199 yuan.Kusiyana kwekutengesa pakati pezvikamu zviviri izvi hakusi kukuru.
Kupfupisa, kutepfenyura kwepamoyo kwave nzira yakakosha yekutengesa matoyi, neTiktok chikuva chiri kutungamira panguva iripo.Muna 2020, kutengeswa kwezvigadzirwa zvezvivakwa zvekuvaka kwakaverengera chikamu chepamusoro, pakati peiyo LEGO yakave yakakurumbira mhando uye yakachengetedza makwikwi epamusoro zvichienzaniswa nevakwikwidzi.Kubva pamaonero emitengo yezvigadzirwa, vatengi vane hungwaru mukushandisa kwavo zvigadzirwa zvematoyi, vaine zvigadzirwa zviri pasi pe300-yuan accounting yevazhinji.Muhafu yekutanga ya2021, matoyi ebhokisi remapofu akave chikamu chetoyi chiri kukurumidza kukura chetmall, uye kuvandudzwa kwezvigadzirwa zvebhokisi remapofu kwakaenderera mberi.Nekubatanidzwa kwemabhizinesi asiri ematoyi akadai seKFC uye, zvinotarisirwa kuti maitiro emakwikwi emabofu mabhokisi ematoyi acharamba achichinja.
Nguva yekutumira: Jul-26-2022